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I've noticed that when a phrase (particularly, a multi-word name) is used often, the way it's said changes slightly. For example, when talking about the television show "The Good Place", the way the title is said in conversation is different than if you were just saying 'the good place over there', or some other, non-proper-noun usage of the phrase. In particular, I notice the difference in the placement of the emphasis on the syllables.
Is there a term for this?
It's fairly difficult to formalize rules for the position of stress in English phrases. There can be variability between speakers or depending on the context.
Stronger stress on the initial element of a noun phrase is often interpreted as a sign that the phrase has become a compound, but that interpretation isn't always unproblematic (we have to define what exactly we mean by "a compound"). A previous question on this site that you might find of interest is Stress rules in English adjective-noun combinations
